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So far OnBrand has created 73 blog entries.

Omnichannel Bingo!

By | July 13th, 2017|Blog, On The Phone|

Omnichannel, ooh that sounds fancy doesn't it? Well, if the agency are using those words then I must be getting value for money? In the old days (and maybe still today) agencies used to proactively play buzzword bingo - you write up a list pre meeting of buzz words and tick off those 'cooler [...]

No background music?

By | July 5th, 2017|Blog, In Store|

So i just returned from an interesting shopping centre managers conference, where a centre manager challenged by his owner on the budget, went out to a small segment of retailers and shoppers to ask the simple question - what do you value? Topics ranged from Xmas decks to background music. Universally across the two [...]

Dogs Die In Hot Cars

By | May 8th, 2017|Campaigns|

#DogsDieInHotCars As the summer months approach, the number of animals who suffer severe fatal cases of dehydration increases greatly as the temperatures inside a car are similar to that of an oven. Therefore, to support National Pet Month, we’ve created the following message should you want to use it. As we approach [...]

The importance of sound in your mall

By | May 3rd, 2017|Blog|

If there’s one thing our experience tells us, it’s that sound matters. To your shoppers, it matters because it can make them feel welcome. To retailers, it matters because it can help drive footfall to their shops. To staff, it can improve the atmosphere in the workplace. And to the centre as a whole, it [...]

Requirement for ‘digital budgets’ set to increase – Predicts OnBrand MD

By | March 22nd, 2017|Blog|

More investment in digital, data acquisition and CRM is needed for centres to increase their value to both retailers and consumers as physical and digital worlds continue to blur in omnichannel shopping environments. That’s what Daniel Graham, MD of marketing agency OnBrand Group, will tell shopping centre and asset managers at their annual conference in Brighton this week.

Audio Options: The Consequence Of Choosing A Male Or Female Voice

By | January 25th, 2017|Blog, In Store, On The Phone|

The decision as to whether a man or a woman should be used to front a particular brand might seem quite inconsequential to some, but the gender behind a voice helps to establish a number of unspoken factors, as well as prepare the listener for the type of message they're about to receive. When you [...]