Requirement for ‘digital budgets’ set to increase – Predicts OnBrand MD

By | March 22nd, 2017|News|

More investment in digital, data acquisition and CRM is needed for centres to increase their value to both retailers and consumers as physical and digital worlds continue to blur in omnichannel shopping environments. That’s what Daniel Graham, MD of marketing agency OnBrand Group, will tell shopping centre and asset managers at their annual conference in Brighton this week.

Audio Options: The Consequence Of Choosing A Male Or Female Voice

By | January 25th, 2017|In Store, News, On The Phone|

The decision as to whether a man or a woman should be used to front a particular brand might seem quite inconsequential to some, but the gender behind a voice helps to establish a number of unspoken factors, as well as prepare the listener for the type of message they're about to receive. When you [...]

Top 5 Reasons For Shoppers To Visit Your Mall

By | January 13th, 2017|Digital, In Store|

The lifeblood of a shopping centre is its shoppers. Put simply, they are the eyes that see your bargains, the ears that hear your messages, and the cash flow that funds your existence. Therefore, understanding what brings them to you is an integral part of not only ensuring they turn up in numbers, [...]