The importance of sound in your mall

By | May 3rd, 2017|Categories: News|Tags: , , , , , , , , , , , , |

If there’s one thing our experience tells us, it’s that sound matters. To your shoppers, it matters because it can make them feel welcome. To retailers, it matters because it can help drive footfall to their shops. To staff, it can improve the atmosphere in the workplace. And to the centre as a whole, it [...]

Requirement for ‘digital budgets’ set to increase – Predicts OnBrand MD

By | March 22nd, 2017|Categories: News|

More investment in digital, data acquisition and CRM is needed for centres to increase their value to both retailers and consumers as physical and digital worlds continue to blur in omnichannel shopping environments. That’s what Daniel Graham, MD of marketing agency OnBrand Group, will tell shopping centre and asset managers at their annual conference in Brighton this week.

Meet Voiceover Artist Paul Coyte

By | February 3rd, 2017|Categories: In Store|Tags: , , , , , |

As an opportunist with an innate love for radio, Paul Coyte has rubbed shoulders with some of the most recognisable faces in showbiz. The Sony Award winner is filled with stories, such as the time Meatloaf run amok in his studio, but underneath a wealth of success, he's a big family man with an insatiable [...]

Audio Options: The Consequence Of Choosing A Male Or Female Voice

By | January 25th, 2017|Categories: In Store, News, On The Phone|Tags: , , , , , , , , , , , , |

The decision as to whether a man or a woman should be used to front a particular brand might seem quite inconsequential to some, but the gender behind a voice helps to establish a number of unspoken factors, as well as prepare the listener for the type of message they're about to receive. When you [...]

Top 5 Reasons For Shoppers To Visit Your Mall

By | January 13th, 2017|Categories: Digital, In Store|Tags: , , , , , , , |

The lifeblood of a shopping centre is its shoppers. Put simply, they are the eyes that see your bargains, the ears that hear your messages, and the cash flow that funds your existence. Therefore, understanding what brings them to you is an integral part of not only ensuring they turn up in numbers, [...]

Can Shoppers Find Your Offers?

By | November 16th, 2016|Categories: Digital, News|Tags: , , , , , , , , , , , , , , , , , |

  Everybody loves an offer, so it goes without saying that a shopping centre's website and social media channels are great places to find the best deals coming up . . . right? Wrong. In a recent study, we analysed the digital channels of nearly 400 British shopping centres to see how visible their offers [...]