The challenge: To encourage in-store shoppers to get involved in a giant shopping centre conga!
As we inched closer to Christmas in 2015, the management and staff at Octagon shopping centre developed a dream: to celebrate the success of various small businesses by arranging an impossibly long conga that would dance through the centre in a festive spirit.
At OnBrand, we’re a great believer of dreams, so we created an in-store audio message – complete with accompanying soundtrack – to ensure that this Christmas wish came true.
We could tell you that the people of Octagon were so thrilled with the customer experience, and the feedback, that they danced over themselves trying to express their gratitude, but we think that’s pretty evident from the pictures!
Contact us today to discuss what might make your shoppers dance through the mall.